Monetization
The TreeXpress platform includes both direct and indirect ways to monetize your website content:
- subscriptions for the online content (with the option to define the ration between the fee and the paid content: either by section or at the article level, or based on time: current content free, archive access paid for example)
- micropayments model (ability to define articles with paid access and options to charge money as micropayments)
- ability to monetize the video content using in-stream advertising (preroll, postroll, middroll, overlayers, dynamically driven ads, companion banners, interactive widgets)
- webshop (both for subscriptions to the printed version and online access, or for other media & non-media products)
- contextual adverting (defining keywords in your editorial content or tag based)
- management of the display advertising across website, at the section level or at the article levels
- integration with all third-party delivering servers
- IAB compliance
Case studies: