Case Studies:

www.adevarul.ro

Other CS`s    
Category: Quality newspaper
Launched: Oct, 2008
Monthly unique visitors: 900,000/mo
Monthly page impressions: 7,000,000/mo
Project description
The most important quality newspaper in Romania (in terms of readership both in printed version and online) is powered by TreeXpress platform.

In the first 6 months since the deployment of the new website, Adevarul.ro managed to double it’s number of monthly unique visitors becoming the most visited quality newspaper website.



 
Some of the highlights of the implemented solution are:

- the ability to easily reconfigure the categories and subcategories of the articles based on the current editorial needs

- a vibrant community that contributes with video and photos

- ability to easily manage the display advertising till the level of each subsection and article

- a very configurable role-based administration module that allows both reaction speed and thorough control of the editorial content

- ability to generate on-the-fly special sections and to feature them preeminently across the site if the events are requiring it

- online shop for subscription and the special products (books/DVDs) released by Adevarul Publishing House