Project description
Based on the TreeXpress platform, Gustos.ro is the biggest culinary lifestyle online magazine in Romania, having constantly over 400.000 unique visitors monthly.
The primary challenge when implementing our solution was to offer a perfect balance between the editorial content (which makes Gustos.ro more than a recipes depository), the blogger generated content and the user-generated content.
Also in order to maintain the no. 1 position in a niche with low entry barriers, Gustos.ro had to create a thriving and friendly community that makes the website not just a place where you can get info about recipes, cuisines and restaurants, but a place where the lovers of good live style can meet together, make friends, discuss interesting things, and relax over a virtual cup of coffee.
The primary challenge when implementing our solution was to offer a perfect balance between the editorial content (which makes Gustos.ro more than a recipes depository), the blogger generated content and the user-generated content.
Also in order to maintain the no. 1 position in a niche with low entry barriers, Gustos.ro had to create a thriving and friendly community that makes the website not just a place where you can get info about recipes, cuisines and restaurants, but a place where the lovers of good live style can meet together, make friends, discuss interesting things, and relax over a virtual cup of coffee.
The most important aspects of this project were:
- the vibrant community that creates more content than any other woman-focused website in Romania (in then past year since the relaunch more than 30.000 recipes, articles and restaurant reviews, a lot of them with photos and video content, plus over 100.000 comments to recipes and restaurants)
- the creation of a dedicated zone for culinary bloggers that features in real time the important posts from more than 100 culinary/lifestyle bloggers
- a very good interface for moderating a great deal of content with reduced effort
- the vibrant community that creates more content than any other woman-focused website in Romania (in then past year since the relaunch more than 30.000 recipes, articles and restaurant reviews, a lot of them with photos and video content, plus over 100.000 comments to recipes and restaurants)
- the creation of a dedicated zone for culinary bloggers that features in real time the important posts from more than 100 culinary/lifestyle bloggers
- a very good interface for moderating a great deal of content with reduced effort
