Case Studies:

www.sport.ro

Other CS`s    
Category: Sport TV Station
Launched: June, 2008
Monthly unique visitors: 1,200,000/mo
Monthly page impressions: 30,000,000/mo
Project description
Sport.ro is the most important sports TV channel in Romania and one of the top 3 online players in this vertical with more than 100.000 unique visitors each day.

TreeXpress platform deployed on sport.ro allowed to create the same smart sport tabloid look-and-feel as the TV channel in the web medium and to offer alternative ways for the sports fans to enjoy the professional content created by the editorial team.



 
The important requirements that our platform needed to handle were:

- very scalable and flexibility structure in order to be deployed on a large number of servers

- ability to deliver both prerecordered and live streaming content, with very significant traffic spikes (depending on the sport event covered – Champions League, European Championship, Beijing Olympics and so on)

- a user community focused on sports (team clubs, favorite sports, amateur video and photo content etc)

- integration with our video ad serving platform (NoPrimeTIme.com) in order to monetize the video content

- ability to easily configure and deploy totally new sections based on the existing sport events (tennis tournaments, football events, box or kombat competitions and so on)