Project description
PrimaTV.ro, one of the most important entertainment televisions in Romania and part of the Pro7Sat1 Group, was also developed on the TreeXpress platform.
Starting from the same design guidelines as www.prosieben.de the website developed for PrimaTV.ro had to allow for the local specifics in terms of shows and interests. Our platform allowed the creation of a website based on four core directions:
-featuring a lot of video content
- delivering extending info regarding the shows and stars of the TV station (including interviews, video materials, photo galleries, extended bios, articles and so on)
- offering relevant news content
- interfacing the website with the dedicated minisites for some of the shows
Starting from the same design guidelines as www.prosieben.de the website developed for PrimaTV.ro had to allow for the local specifics in terms of shows and interests. Our platform allowed the creation of a website based on four core directions:
-featuring a lot of video content
- delivering extending info regarding the shows and stars of the TV station (including interviews, video materials, photo galleries, extended bios, articles and so on)
- offering relevant news content
- interfacing the website with the dedicated minisites for some of the shows
Some of the most important aspects handled by the application created with TreeXpress platform are:
- intuitive interface and information architecture that allows access of all the content in less than three clicks
- complex video and photo galleries
- integration with our video ad server for the monetization of the content
- creating a special section called Prima Music that covers in-depth the music industry in Romania in abroad (extended artist profiles, bios, discographies, album reviews, video clips, audio content, “making of” articles and exclusive online materials
- intuitive interface and information architecture that allows access of all the content in less than three clicks
- complex video and photo galleries
- integration with our video ad server for the monetization of the content
- creating a special section called Prima Music that covers in-depth the music industry in Romania in abroad (extended artist profiles, bios, discographies, album reviews, video clips, audio content, “making of” articles and exclusive online materials
